Language

Written language: English

Spoken language: Arabic - Lebanon


Creating Value through Branding

You can watch a preview of this course by clicking on the first 3 videos in the curriculum below.

You will receive a certificate of completion upon completing all the modules of the course.

Course Details

The course consists of 2 Modules, each of 2 hours.

The total duration of the course is 4 hours.

Course Description

Branding has always been a perspective since the start of human social interactions. It used to be a claim for identification and has been evolving till the recent days where technology changed human behaviors.

In this course , we will tackle not only the structure and methodologies for efficient branding but we will approach how to funnel appropriate thinking and how to deal with limitations which are considered as barriers.



Module 1 Curriculum


  1- Intro to the Course
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  2- Tell us about yourself
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  3- Course fundamentals
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  4- Communication Process
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  5- What is a Brand?
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  6- Brand Vs product
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  7- Why brands matter?
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  8- Brand perspectives
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  9- Brand review
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  10 -Setting Brand foundations
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  11- Brand offering
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  12- Find the market position
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  13- Build the structure
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  14- Key output on positioning
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  15- Rate this Course
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  16- Brand elements
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  17- Logo
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  18- Colors and Symbols
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  19- Messaging
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  20- Brand architecture
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  21- Brand guidelines
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  22- Key output brand elements
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  23- Brand awareness
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  24- Brand image
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  25- Favorability strength and US
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  26- Examples of a new thinking approach
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  27- Key output of module 1
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  28- Next Module
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Hi, I’m Selim Asmar 


Background : My exposure to different companies and markets has shaped a discerning approach in elaborating action plans based on cultural dynamics while Connecting the different experiences

Education: Master degree from ESA / ESCP_EAP in marketing communication

Behavioral skills: Processing Creative methodologies and situational leadership to organizational functions with a human centered consideration

Sharp and blood determination in creating value within context

Technical skills: strategic and operational marketing methodologies, branding & Communication strategic planning , Insight & Consumer research and design thinking, team coaching, business development , project management, branding production , Teaching, Processes and methodologies , creative thinking

Profession: more than 20 years of experience in marketing / advertising, handling major multinational brands

-FMCG ( Coke, JTI,PMI , J&J , Kodak, Gillette and many others)

-Telecommunication ( Huawei , Samsung, LG )

-Corporate ( Qatar Rail, local/ regional SME)

Markets: Levant, GCC, Africa

This course is closed for enrollment.